Who knew such a strong message could be sent by watching skeletons dancing and hugging?
The Ad Council has released an ad showing people standing, kissing, hugging, and playing behind a huge x-ray machine set up in a park as onlookers watch in awe. And when they see the people who come out from behind the large wall—it’s all smiles.
From the Ad Council about its campaign, Love Has No Labels:
While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.
Take a look at the video below.