As you plan where to spend advertising dollars for your business in 2012, here are six trends to consider presented by Daniel Kehrer, founder of BizBest.
1. 2012 looks like “The Year of Mobile:” Growth of mobile commerce has been nothing short of phenomenal. By next year, most of your customers will have a high-powered computer (which is to say, a mobile smart phone or similar device) in their pocket, purse or the palm of their hand every time they do business with you.
And make no mistake; the mobile explosion has huge implications for small and local businesses. The latest consumer research, for example, shows that over 30 million Americans now use their smart phone for some type of shopping-related activity. This creates important new opportunities for local business owners who get in the mobile game. Now is the time to find out about mobile solutions for your business.
I realize that I direct this letter to the small business owners among you, which is understandable given that is who I am. If you are not a small business owner, however, you can still benefit from the information I share here each month. Running your career, whatever it may be, as if it is a business will enhance both your experiences and profitability. Incorporating some of these ideas now might make 2012 a better year for you.
As an entrepreneur and business owner for the past 20+ years, I have faced many hurdles — lack of cash flow, sluggish sales, ballooning expenses and failed projects among them. But the biggest hurdle by far has been figuring out how to find the time to plan and grow when I am consumed with the day-to-day tasks required to just keep things moving forward. Every business owner faces this dilemma. How you respond to it can make or break you.