Once upon a time, it was hard to get companies to support LGBT organizations. They worried they would lose their non-gay customers if they were open about wanting gay ones.
So we got smart: We showed how much discretionary income same-gender couples without kids had. Never mind that it was less than opposite-gender couple without kids, it was still a good argument.
Not only did it give the marketing teams cover, it had the added benefit of being true: We were a valuable target market. “The color of diversity,” we would say, “is green.”
As some of the big companies came out as supporters, their employees came out as LGBT. Then their friends and family members started coming out as LGBT-supportive. Visibility was shifting every landscape. Next thing you know, 20 years later, we not only have friends in high places, we have our own people there —running companies, winning election to Congress and hosting major TV news shows.