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“We’re having the fundraiser at a really nice showroom of Room and Board. That will allow us the ability for more guests than we’ve had in the past,” he said. “It’s a fabulous showroom. It’s in an old factory. It’s got a real open feel, loft feel to it. The event will be on the top floor.”
Last year’s event had between 300 and 350 attendees, Loftis said. This year, as many as 500 attendees could gather to raise money for local HIV / AIDS organizations Jerusalem House and AID Atlanta. Last year, Joining Hearts raised more than $250,000 for both organizations. It was their largest fundraising year on record. Love on the Rocks contributed about a third of that total.
This year’s Love on the Rocks benefit will feature a silent auction, cocktails from Kettel One, hors d’oeuvres from Bridge Catering and the musical styling of DJ Mike Pope.
Loftis said he was particularly happy to have Pope back for the event. Pope has worked with Joining Hearts for six years now, including his first-ever gig with the organization, the first Love on the Rocks benefit.
“He knows the Atlanta crowd,” Loftis said. “And he knows what the Atlanta scene likes.
Tickets to the Love on the Rocks are $25 for general admission and can be purchased online ahead of the fundraiser or at the door. VIP tickets to the fundraiser are $50 and will include better food and drink options as well as a gift bag.
Top photo: Love on the Rocks is the annual Valentine event for Joining Hearts, the same organization that hosts the summer’s signature pool party at Piedmont Park. (by Brent Corcoran/RNZ Photography)