The new year is a time of reinvention, and there can be nothing more transformative than addressing your insecurities with a cosmetic procedure. At Paramount Plastic Surgery, Dr. Keith Jeffords offers patients head to toe aesthetic surgeries to make them the best version of themselves.

Meet Dr. Jeffords

Dr. Jeffords has a wealth of training and experience in the medical field, originally studying dentistry and medicine and using that experience in combination with his plastic surgery training for the benefit of his patients. He completed full residency training in the internationally renowned plastic surgery program of the University of Pittsburgh and has since lectured other plastic surgeons in regional, national, and international meetings, including the American Society of Plastic Surgeons, the American Academy of Anti-Aging Medicine, the Mexico Academy of Medicine, and the Brazilian Society of Plastic Surgeons. He’s also been named one of Atlanta’s Top Doctors for ten consecutive years by Atlanta Magazine.

Dr. Jeffords is using this vast experience to transform the faces, bodies, and lives of his patients.

Becoming a more confident you

“Plastic surgery is for self-esteem,” Dr. Jeffords told Georgia Voice. “It’s not for anything else.” Through a wide variety of procedures, Dr. Jeffords revitalizes patients’ self-esteem — a cause he’s passionate about.

“Obviously, I’m passionate about what I do, but I think it’s a good thing in our community,” he said. “I think it provides a service in our community where people feel more self-confident.”
A condition that can severely affect self-esteem is gynecomastia, or a condition in males that gives them a disproportionate chest size or “feminine breasts.” It was something Dr. Jeffords himself suffered from in his youth, which is why he centered his practice around gynecomastia surgeries, therefore attracting a large male client base. Overall, men account for about three percent of plastic surgery patients in the U.S., but about half of Paramount’s clientele are men.

“We are the plastic surgery practice in Georgia for male plastic surgery,”
Dr. Jeffords said.

Services offered

Paramount doesn’t only address gynecomastia, however. Dr. Jeffords also performs procedures such as Botox injections, liposuctions, nasal surgeries, body contouring, breast augmentations, ear pinning, facelifts, labiaplasties, tummy tucks, reconstructive surgeries, and much more.

Dr. Jeffords is also the only plastic surgeon in Georgia doing hair transplants, which he’s been doing or 15 years. It is a service he has used to help along transgender patients in their transitions.

“We booked a transgender male-to-female for a hair restoration,” he said. “She was thinning and wanting to look more feminine.” Paramount is well known for being an LGBTQ-friendly practice, with about 40 percent of the clientele from a part of the LGBTQ community.

New year, new you

The new year is a popular time for plastic surgery; following Christmas, people make resolutions about looking and feeling better and start preparing to look good for spring break and spring weddings. However, if now is the time you want to get some work done, it’s important to consider recovery time. As Dr. Jeffords says, “there’s never a great time for plastic surgery; you have to make time.” Depending on the procedure, recovery can last anywhere from one to four weeks.

No matter what aesthetic outcome you’re looking for, Dr. Jeffords urges prospective patients to choose a plastic surgeon, especially if they are looking for a more permanent investment. While there are fewer than 300 plastic surgeons in Georgia, there are 5,000 practices offering some sort of aesthetic treatments. These trendy cosmetic procedures, like cool sculpting, laser treatments, or filler injections, can be ineffective and temporary, making them a potential waste of money.

If you want a more permanent alternative to filler, for example, fat from elsewhere in your body can be removed and injected into the places you want filled out by a certified plastic surgeon. It’s a more expensive alternative, but a better long-term investment.

“Beware of trends,” Dr. Jeffords says. “A lot of providers are not plastic surgeons.”

Paramount Plastic Surgery is located at 3964 Atlanta Rd. in Smyrna. You can contact the office Monday through Friday, 9 am to 5 pm at 678-370-9854. For more information, visit paramountplasticsurgery.com.

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