In celebration of Pride month, wine and bubbly brand Barefoot has reintroduced their “Barefoot Bestie Labels,” which allow wine lovers to customize the label of their favorite bottle of wine with a rainbow label that bears a compliment for their bestie.
Wine drinkers can celebrate their bestie by choosing a label for one of three wines – Moscato, Rosé , or Merlot. The labels bear a rainbow and either a customizable message or one of Barefoot’s pre-made compliments, like, “Your true colors look perfect on you.”
This year, Barefoot is taking the customization a step further. Those attending WorldPride in New York City this year, as well as Pride festivals in San Diego and Orlando, will be able to create a digital label with their face on it at one of Barefoot’s photo booths that they can share to their social media.
For every label ordered, Barefoot will donate $1 to Broadway Cares/Equity Fights AIDS, one of the nation’s leading industry-based, non-profit AIDS organization. The money raised will be used to help men, women, and children nationwide receive lifesaving medications, healthcare, food, counseling, and emergency financial assistance.
“At Barefoot, we have always strived to make wine for everyone – no matter who you are or who you love – because we believe that wine is better when we enjoy it together,” said Anna Bell,t he Vice President of Marketing at Barefoot. “For over thirty years, we have been committed to being an ally to the LGBTQ community. This pride season, we are honored to partner with Broadway Cares to support its many important initiatives that improve and celebrate the lives of all people.”
You can make your Barefoot Bestie Label at BarefootBestieLabel.com and share a picture of it with your Pride story on social media by tagging @BarefootWine and using the hashtag #MarchOnward.