“Livestrong has reportedly unlocked nearly $90 million in profit for cancer-related funding, and has become a platform for overall health and wellness. StandUp is poised to be a platform for fairness and equality. Will it be as powerful as a Livestrong? There is no way to predict. But if we come anywhere close, StandUp will be among the most powerful funders of equality efforts in history.”
The StandUp Foundation, headquartered in Atlanta, is the vision of Ben Cohen, a former professional rugby player and anti-bullying advocate.