“All of our suppliers had to prove that they supported gay causes, hired openly gay employees, and believe in fairness and equality for all,” Schloeder says.

Brushstrokes is actually now divided into two stores. Brushstrokes/Sensory Overload is a variety store that includes gifts, greeting cards, DVDs, CDs, books, magazines, magnets, collectibles, and much more. Capulets/Brushstrokes Pleasures stocks items like adult toys and novelties, condoms and erotica.

Through the years, Jackson and Schloeder have seen trends and products change, like the transition from VHS to DVD and now Blu Ray. But according to Schloeder, the most notable has been “the need for Pride items.”

“Early on, it was very political. It took a lot of courage for someone to put a rainbow bumper sticker on their car for fear that they might be harassed or fired from their job,” he says, noting that “as public opinion as turned in our favor there has been a lesser demand for these items.”

But that is changing again. “Recent political campaigns have put gay issues back in the spotlight and I think the GLBT community feels newly empowered,” he says. “We think Pride is making a comeback.”

1510 Piedmont Ave. NE
Atlanta, GA 30324

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