Kellogg’s was a sponsor of the Atlanta Gay Pride March and festival last month. Apparently, Tony the Tiger wants to make sure you and your kids “wear your stripes with pride,” gay pride that is. According to the AFA Facebook page, “They even put an ad in the ‘Pride Guide.” But wait, there’s more. According to HRC’s Buyers Guide, Kellogg’s acquired a rating of 100, a perfect score, due to Kellogg’s efforts to support the LGBT community. Worst of all, though, the “PRIDE” ad didn’t even get the pun right. Tigers don’t belong in “prides,” let alone pride parades.
Kellogg is firmly committed to diversity and inclusion and puts a tremendous amount of effort toward ensuring equality through our policies, benefits and culture. We are honored to have been named a Top 50 company for Diversity by DiversityInc, and for achieving a perfect score on the Human Rights Campaign’s Corporate Equality Index.