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East Side Pride organizes Atlanta JC Penney ‘buy-cott’ to support Ellen DeGeneres

Ellen DeGeneres

East Side Pride is organizing a JC Penney “buy-cott” to show support for the retailer's decision to stand by new spokesperson Ellen DeGeneres.

On Feb. 18, East Side Pride will meet at the Northlake Mall JC Penney from 3-6 p.m. to “shop until you drop” to support the retailer.

An anti-gay group called One Million Moms created a campaign to have DeGeneres fired from her new role and threatened to boycott the retailer until DeGeneres was gone. JC Penney stood by DeGeneres.