“Supreme Court Legalizes Same-Sex Marriage.”
The subject line on this email sent out April 1 by the National Lesbian & Gay Task Force was intended to prompt readers to open it, and it likely worked. Casual supporters of the group would click to learn about an amazing victory for gay rights, while more savvy supporters would wonder how such a ruling could be possible, since there isn’t even a gay marriage case pending directly before the U.S. Supreme Court right now.
The first line of the email cleared things right up: “You know today is April Fools’ Day, right?”