Jack Kinley founded Lab Monkey Design, a small graphic design and marketing firm, in 2007, and wants to ensure his clients know he is a fearless designer and businessman by just reading the company’s name.
“The name Lab Monkey Design is an homage to my college class. We spent many an all-nighter illegally locked into the school’s computer design lab after hours and collectively referred to ourselves as ‘lab monkeys,’” says Kinley, who is CEO and creative director.
“I wanted the type of fearless and experimental design work that we created as design peers to be at the core of my company’s mission. By putting it right in the name, I think of that experience daily and am reminded to continue experimenting and growing,” he says.