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StandUp Foundation aims to be next ‘Livestrong’


Patrick Davis, head of Atlanta-based StandUp Foundation's board of directors, penned a column in The Huffington Post today, saying his organization has the potential to become a social-commercial campaign, much like Lance Armstrong's Livestrong or the (RED) AIDS in Africa campaign.

Davis says that the LGBT equality movement is a part of mainstream culture and thinks the time is right to expand the message:

"I am thrilled by the leadership and support of brands sponsoring Pride celebrations. But I wonder if they know that marketing existing brands to LGBT people is far from building brands expressly for the benefit our community and causes. We are ready for a social-commercial brand to drive additional mainstream awareness, support and dollars.