Well, well, well.
We've all been seeing those cute K-Y Brand Intense commercials with a man and a woman together sitting on a bed proclaiming how the lubricant makes the Big O so much more, ah, intense.
Now K-Y is going after a demographic that will definitely enjoy the attention.
A new ad featured on Shewired.com shows two women — actual lesbians, or actors portraying lesbians — talking about what makes their relationship work.
Communication, says one.
And this new K-Y Intense, the other says.