The purchasing power and brand loyalty of lesbians and gay men has been thoroughly researched, documented and reported over the past several decades. Advertising in the GA Voice – online and in print – connects your business with these savvy and engaged consumers.
Community Marketing, Inc., a research, marketing and communications firm established in 1992, succinctly states on its website:
“The facts are plain: gay men and lesbians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market. Undaunted by events in the news, gay and lesbian consumers make up at least 10% of the consumer market. Critically, their dollars go to products, services and destinations that recognize their unique buying preferences and offer them differentiated value.”
According to Witeck-Combs Communications, Inc. and Marketresearch.com, the 2011 buying power of U.S. gays and lesbians is expected to exceed $835 Billion.
The LGBT community in Atlanta is both large and active. In the American Community Survey (US Census Bureau) of 2005, Atlanta ranked third in cities with the largest LGBT population at 12.8%. Only San Francisco (15.4%) and Seattle (12.9%) ranked higher. There are hundreds of LGBT and AIDS-related organizations within the metro area alone and Pride attendance has placed Atlanta in the top five in the country for well over a decade. LGBT communities outside of Atlanta have grown significantly in the last decade. Cities such as Savannah, Athens and Augusta have established their own social and political organizations and Pride events. GA Voice is dedicated to serving these cities as well as Atlanta.
The web and print versions of GA Voice work together to give readers and advertisers a comprehensive LGBT media outlet. We offer competitive advertising rates in print and online, with discounts available for businesses that choose to advertise in both.
“Destination: Gay Atlanta (DGA),” an annual travel guide for LGBT visitors to Atlanta, is a partnership between GA Voice and the Atlanta Convention and Visitors Bureau (ACVB). DGA, the “official” guide to gay Atlanta, is available in print and in digital format at www.gay-atlanta.net, a website for LGBT visitors which is also a partnership between GA Voice and ACVB.
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