I realize that I direct this letter to the small business owners among you, which is understandable given that is who I am. If you are not a small business owner, however, you can still benefit from the information I share here each month. Running your career, whatever it may be, as if it is a business will enhance both your experiences and profitability. Incorporating some of these ideas now might make 2012 a better year for you.
As an entrepreneur and business owner for the past 20+ years, I have faced many hurdles — lack of cash flow, sluggish sales, ballooning expenses and failed projects among them. But the biggest hurdle by far has been figuring out how to find the time to plan and grow when I am consumed with the day-to-day tasks required to just keep things moving forward. Every business owner faces this dilemma. How you respond to it can make or break you.