Reebok has joined sneaker brands Converse and Adidas in launching their 2019 Pride collection, which features classically understated sneakers and t-shirts.
The line features three different subtly designed shoes: the Club C 85, the Classic Leather, and the Freestyle Hi. Each sneaker is white leather with rainbow stitching and a small rainbow flag by the Reebok logo.
The sneakers run from $70-$75.
Along with the shoes, Reebok is also offering a line of Pride t-shirts and tank tops. Designs include a rainbow retro Reebok logo, the phrase “Strong and proud” in rainbow lettering, “Proud athlete,” also in rainbow lettering, and a more modern rainbow Reebok logo (which will not be available until June 1).
Shirts come in both men’s and women’s silhouettes and each cost $25.
A portion of the proceeds from the Pride collection, up to $50,000, will be donated to Fenway Health, one of the nation’s leaders in LGBTQ health.
“Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness,” said Matt Blonder, the VP of Digital Brand Commerce at Reebok and the Co-Chair of the company’s Colorful Soles LGBTQ employee resource group. “Inclusivity has been an intrinsic part of building our foundation, so working alongside a health center like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.”
Donations from proceeds will be made by Reebok until June 30.