Well, well, well.

We've all been seeing those cute K-Y Brand Intense commercials with a man and a woman together sitting on a bed proclaiming how the lubricant makes the Big O so much more, ah, intense.

Now K-Y is going after a demographic that will definitely enjoy the attention.

A new ad featured on Shewired.com shows two women — actual lesbians, or actors portraying lesbians — talking about what makes their relationship work.

Communication, says one.

And this new K-Y Intense, the other says.

Absolutely.